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Privacy Policy

Formula F.I.T.T., LLC / Coach Eve Webber
Effective Date: June 21, 2025

This Privacy Policy explains how Formula F.I.T.T., LLC and Coach Eve Webber (“Company,” “we,” “us,” or “our”) collect, use, process, and protect your personal data when you access our websites, services, programs, podcast, or any related content.

By using our services, you agree to the terms of this Privacy Policy.

  1. What We Collect

We collect the following types of personal data from you when you access our site, engage with content, or make a purchase:

  • Full Name
  • Email Address
  • Mailing/Billing Address
  • Phone Number
  • Age/DOB
  • Payment information (collected via third-party processors like Stripe or PayPal)
  • Purchase and engagement history
  • IP address, device info, geolocation, browser type (via cookies)
  • Any voluntary information you submit (e.g., survey answers, forms, reviews, emails)

If you submit lab data, health details, or personal goals as part of coaching, this information is treated as confidential and used only for non-clinical educational guidance with your consent.

  1. How We Use Your Data

Your personal data may be used to:

  • Fulfill your purchases or service agreements
  • Email program content, receipts, login links, and updates
  • Respond to your customer service inquiries
  • Deliver personalized coaching or support (if enrolled)
  • Improve our site, content, and offerings
  • Send promotional emails (with opt-out option)
  • Comply with legal obligations

We process your data on the basis of consent, contract fulfillment, legitimate interest, or legal compliance, depending on the context.

  1. Cookies & Tracking Technologies

Our websites use cookies, tags, pixels, and similar tracking technologies to:

  • Recognize your preferences
  • Track site usage and traffic
  • Improve site performance
  • Offer targeted advertising (Google, Facebook, Instagram)

You may disable cookies via your browser settings, but doing so may affect your experience on our website.

  1. Third-Party Platforms & Tools

We use secure third-party vendors to operate our business:

  • Kajabi – Course hosting, websites, email marketing, lead magnets
  • Stripe / PayPal – Secure payment processing
  • Train Heroic – Fitness training programs
  • Zoom / Google Meet – Coaching sessions and webinars
  • Google Analytics / Meta Pixel – Website analytics and advertising

These platforms collect and process data according to their own privacy policies. We do not control their use of your data.

  1. Affiliate Links & Supplement Recommendations

Some of our content may include affiliate links or supplement recommendations. If you purchase through these links, we may earn a small commission, at no cost to you. We only recommend products we trust.

Affiliate relationships do not compromise the integrity of our educational content. You are responsible for verifying the policies of any external sites you visit.

  1. Data Retention

We retain your data as long as it is necessary to fulfill the purpose for which it was collected, including satisfying any legal, contractual, or accounting obligations. Email subscribers can unsubscribe at any time.

  1. Sharing Your Data

We will never sell or rent your data. We may share your information only:

  • With trusted service providers acting on our behalf (e.g., payment processors, IT support)
  • As required by law, court order, or regulatory obligation
  • To enforce our Terms of Service or protect rights, safety, or property

All contractors and team members sign confidentiality agreements.

  1. International Users & GDPR Compliance

If you are accessing our services from the European Economic Area (EEA), United Kingdom, or elsewhere outside the U.S.:

  • You have the right to access, correct, update, or delete your personal data.
  • You may withdraw consent at any time (this may limit your access to services).
  • We transfer and process data in the United States using lawful safeguards (e.g., contracts, data processing addenda).

To exercise your rights, email [email protected] .

  1. California Residents – CCPA Rights

If you are a California resident, under the California Consumer Privacy Act (CCPA), you may request:

  • A copy of the personal data we hold about you
  • Deletion of your personal data (with some lawful exceptions)
  • Information about the categories of data collected and shared

To request this, contact us at [email protected] . We will verify your identity before fulfilling any request.

  1. Data Security

We use appropriate technical and organizational security measures to protect your information, including SSL encryption, secure servers, password-protected tools, and contractor access controls. However, no internet transmission is 100% secure.

You agree that we are not liable for unauthorized access by third parties despite reasonable safeguards.

  1. Minors

We do not knowingly collect or solicit data from individuals under age 18. If you are a parent or guardian and believe we have collected data from a child, contact us immediately at [email protected] .

  1. Your Choices

You may:

  • Opt out of marketing emails via the “unsubscribe” link
  • Request access, updates, or deletion of your data
  • Adjust your cookie settings through your browser
  • Decline to provide personal data (which may affect your ability to use our services)
  1. Policy Updates

We reserve the right to modify this Privacy Policy at any time. Updates will be posted with a new “Effective Date.” Your continued use of our site after such updates constitutes your acceptance of the changes.

  1. Contact

Questions or requests? Contact us at:
[email protected]